From a $76M flop to a global AI script analysis & box office prediction platform
Nadira Azermai was an 18-year-old tourist in Los Angeles when she watched the filming of one of Hollywood's most infamous flops. Gigli — starring Ben Affleck and Jennifer Lopez — cost $76 million and returned just $7.2 million, scoring 6% on Rotten Tomatoes.
One question stayed with her: could it have been caught at the script stage, before a single dollar of budget was committed? It became her master's thesis at Ghent University — and the signal was stronger than anyone expected. Instead of a PhD, she launched ScriptBook in 2014.
Over the next decade she trained the AI on 100,000+ scripts, secured patents in the EU and US, and validated it with major studios — reaching 80% greenlight accuracy versus the industry's 36%. Today it's the original and most proven AI for screenplay analysis and box office prediction.
